The youngest brother, CK Ranganathan decided to part ways with the brothers in 1983 and started his own cosmetics business with savings of 15000 Rs. The small business was overtaken by his sons who started a small regional company called Velvette shampoo which sold its products in small parts of Tamil Nadu. But, he couldn't market these products well. His vision was to make affordable products which could be used by coolies, rickshaw pullers and other daily wage earners. And that's when he started selling shampoos in sachets as well. After sometime, he also thought that liquid could also be packed in sachets. First he packed talcum powder into small sachets and started selling them to nearby shops. In an attempt to innovate packaging of products, he created the concept of sachets. In 1978, Chinnikrishnan, an agriculturist also ran a small pharmaceutical business in Cuddalore, Tamil Nadu. And today, almost 70% of the shampoo sales in India happen in sachets. In the process, he ended up building a 500 crores INR shampoo brand called Chik. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. There was no concept of sachets back then. Hence, they were only limited to those who were well off. And that's why almost every FMCG product in India: toothpaste, shampoos, detergent, hair oil and even coffee has a SKU which is sold in a sachet.īut close to 40 years back, most of these FMCG products were sold in large packets and bottles. A daily wage earner cannot afford to spend 300 INR (4 $) on a bottle of shampoo but can buy a 2 INR (2.5 cents) sachet which would last him for 2 days. And to reach to this underserved customer base, FMCG companies introduced sachets. Hence, unlike the more fortunate ones, they buy products of daily use (food items, toiletries, etc.) very frequently (either daily or after every 2-3 days). And approximately, half of these are daily wage earners earning anywhere between 150 INR (2 $) to 1000 INR (13.5 $) per day.

In India, close to 76% of the people in workforce are working without any employment contract. Second, do share the post with your colleagues, friends and family to help us grow 🙂 If you like the post and learn something new from it, do click on the heart icon.

For best results use with the TRESemme keratin smooth conditioner.Author's Note : Ok so, before we get into today's post, we have two requests. When used together with Keratin Smooth Conditioner, it controls frizz for up to 48 hours and transforms your hair to be gorgeously straighter, more manageable and easy to style. Specially formulated with lower sulfates, TRESemme Keratin Smooth Shampoo helps restore keratin and nourishes each strand to leave hair gorgeously straighter, shinier and more manageable. Our salon inspired products enriched with high quality ingredients help you experience that salon feeling, everyday. Driven by our salon heritage, we work with our stylists to deliver expert solutions from salon quality products without the salon price tag. This range has been carefully selected for its advanced formula. From its origins in 1947 and salon expertise, TRESemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like she has just stepped out of the salon, everyday. For over 60 years, TRESemmé has built a history of success in 13 countries around the world. Today it is available at a shop near you, so that you can have salon style hair at home. Up until the 1950's, TRESemmé was sold only in salons. Launched in 1948, TRESemmé was named after renowned hair care expert Edna Emmé.

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